Dancing Diamond Oroville Jewelers

A Beautiful Oroville Story: Marcozzi Dancing Diamond Jewelers

"When I saw the first successful (dancing diamond pendant) prototype it was very good and very beautiful. The way the diamond moves is totally different to other diamond jewellery because other diamonds usually hang from one point and when people wear the jewellery the diamond usually touches the skin," designer Hidetaka Dobashi explained. "So I thought if I hang the diamond on two sides I could make the movement [of the stone] consistent and make it twinkle. The patented design (of the dancing diamond pendant) means that the stone continually moves in a vibration–like movement... the stone dances." (2)

Oroville Dancing Diamond Necklace PendantDancing Diamond Jewelry Story

"The centre diamond (of the dancing diamond pendant) is suspended from two fine points and is designed so that the stone does not touch the wearer’s body but continually moves in a vibrating fashion, creating a continual sparkle from the swinging momentum. Dobashi said he first developed the (dancing diamond pendant) idea in September 2010 but it took until November 2011 to complete the first prototype that truly achieved the desired sparkle effect.(2)

Marcozzi Oroville Dancing Diamond Necklace Jeweler

"So, we're dropping in on Rudy Marcozzi this afternoon at Marcozzi Jewelers in Oroville, California.

"My dad started the business in 1949 after World War II. He went to a jewelry and manufacturing school in New Jersey. He put out resumes for work as an apprentice jeweler, and was hired in California by a family that owned a store here in California.

"This is a dancing diamond pendant. Any time any movement causes the center diamond there to shimmer -- real attractive. Draws your attention. This happens to be white gold and rose gold combination. Great dancing diamond pendant.

Contact us through our email address, rmarcozz@sbcglobal.net, our web page, MarcozziJewelers.com, or our telephone number, 530 533-3811.

We started out as a repair shop, a trade shop, so to speak. A lot of jewelry stores don't do their own work, so my dad was kind of a hub for repair work for anywhere from Sacramento to Carson City, Nevada. All of our kids have worked here. Some of our grand-kids have worked here. It's just kind of been a progression. A family business.

I know you make jewelry here but you also carry lines from other companies...

We hand pick what we think our customers will like, what price points that they will like and the quality that we like that I won't be ashamed to sell you -- upper end but not so much that it's not affordable.

And most of your business comes from people who live in Oroville or from how far away do you have customers?

Well, we have customers from the Bay Area, we have customers from Redding, and from out-of-state. A lot of folks that have been our customers for years and years that move out of town still come back to see us. We have lots of loyalty.

This is another example of what you'd expect from Quality Direct.


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530 533-3811


(1) source: Oroville Dancing Diamond Pendant
(2) source: jewellermagazine.com
(3) source: Quality Direct